Here's the Point7West video process
that creates results for your business.
After producing hundreds of videos for happy clients across the country, Point7West has distilled the video production process down to a streamlined, simplified science.
Point7West will meet with you to discuss your video needs in detail. We call the videos we make “image films.“ Our goal is to get a thorough understanding of your business and your business objectives: this includes learning about your brand, your goals, your story, and your vision for the company. We’ll also nail down the piece’s final usage requirements, budget, timeline, and other parameters.
Point7West will give you a project quote for your video, along with a detailed budget and a timeline for the project. We’ll confirm the content and the messages that the video must include. We’ll go over the proposal with you and answer any questions you have, and make adjustments as needed.
After we get your sign-off on the video proposal and quote, we’ll get creative. We’ll come up with a group of the best creative ideas for telling your story, using the full range of tools we have at our disposal. We’ll look at your company like no one ever has, and find new, dynamic ways to make your message move, and grab their attention.
Once we get your sign-off on the most effective creative direction for your video production, our writers will create voice-over narration scripts, if needed.
At this point in the process, you’ll have a good idea of what to expect in the final video, and so will we. Pre-production for a video shoot entails a lot of internal prep and planning on our part, including: logistics, certifications and insurance, casting talent and voice-over artists if needed, location scouting and securing, preparing shoot schedules, travel planning, and more.
This is where all that hard work we did in the pre-production phase pays off. It’s also the fun part, as we hit the road for locations near and far with our production crew. We set up, shoot, and finish your video on schedule -- with none of the production problems of less experienced crews. We even leave our locations cleaner than they were when we arrived.
Once shooting is over, we edit the footage and finalize the video. This part of the process may include: editorial, motion-graphic design, audio design and sound mix, voice-over recording, additional writing, and color correction. You will of course get an opportunity to review the video and work closely with us during post-production. This is crucial, since we want you to be delighted with the final product.
The big day arrives. Your new video (now officially a Point7West image film) is now delivered and ready to get working for you. View some of our finished work »
