Xavier College Preparatory High School
Awards: GOLD Addy award (Desert Ad Federation) | Runtime: 3 minutesXavier College Prep, the first Catholic private high school in the Coachella Valley, needed a corporate video they could use to recruit new students, raise money, build school morale, and let the community know more about them. The school selected Point7West for this corporate video for several reasons: we could work with their budget, we were experts at building an organization's image from scratch, and we had a lot of experience producing fundraising videos that worked. (Watch Childrens Hospital Los Angeles.) Our challenge was to make a brand-new school with a partially vacant campus look like a much larger, more established institution. We had to create an image film that would show the school not just as it was, but also convey its huge potential and show viewers what it would look like in the future. Xavier posted the final video on their website, sent it out on DVD to potential students and donors, played it at meetings, and used it as a general introduction for people and fundraisers interested in the school.
