Toyota, Honda, Acura of the Desert

Runtime: 30 Seconds

---

Objective:

An effective campaign for a local Toyota market with fierce competition in the auto industry, Toyota of the Desert was looking to create a strong brand presence, while demonstrating credibility and showcasing their people and the products they sell. When creating a memorable experience for viewers, it’s important to differentiate yourself from the competition with a distinct visual style. Toyota of the Desert sought to reach new and different clientele with a unique set of testimonial-based commercials.

Results:

Broadcast on multiple stations throughout the Coachella Valley, this new commercial campaign unifies Toyota of the Desert’s brand identity for better recognition in the competitive market.

Keywords:

Toyota, Car, Truck, Vehicle, Automotive, Sales, New, Used, Pre-Owned, Cathedral City Auto Center, Back-U-Up Promise, Ride, Inventory, Showroom, Parts, Service

---