Securities and Exchange Commission
Runtime: 3.5 minutesHow does a government financial agency lure the best and brightest during a heady private-sector boom period? The U.S. Securities and Exchange Commission (SEC) had a problem: their best potential employees were being lured away by private-sector jobs on Wall Street. The SEC wanted to close the gap and draw recruits back to take another look at them with a corporate video. They also wanted to change the perception that the commission lacked the excitement or prestige of a private firm. Point7West was selected to produce their corporate recruiting video based on work we had done for the National Institutes of Health. Our SEC client liked how we were adept at finding visually exciting, fast-paced things to shoot even in a highly corporate, "white wall" office environment. Point7West's experience producing image films also influenced their choice. They needed a video that could convey the fast pace and excitement of working at the SEC, while also showing viewers what the SEC does and the crucial role it plays in oversight, regulation, and policy in the nation. Another goal was to communicate just how many job opportunities were available. And, the video had to do it all in under four minutes. The final product was shown to financial industry recruits and career seekers across the country, with great results.
