Palm Springs and Desert Resorts CVA - Canada Tourism Vignette

Runtime: 1.5 Minutes

Objective:

Sometimes it’s important to reach your target demographic with precision. For the Palm Springs & Desert Resort Communities Convention and Visitor’s Authority, Point7West created a series of video vignettes designed to appeal directly to potential Canadian tourists. Using fellow Canadians that have made the desert their home, this campaign  ensures credibility and communicates directly to the wants and needs of Canadian tourists.

Results:

This video presentation was a strategic tool designed to be used at trade shows as an education and motivator to a broad, captive audience. In addition to being used on the web, this campaign has communicated straight to the international market for which it was designed.

Keywords:

Palm Springs, Desert Cities, Tourism Videos, Ross Merideth, Westin Mission Hills, Canada, Visitors, Luxury, Resort, History, Modern, Southern California, Destination, Vacation


Palm Springs Desert Resort Communities Convention and Visitors AuthorityPalm Springs Desert Resort Communities Convention and Visitors AuthorityMiramonte Resort and Spa Image FilmMiramonte Resort and Spa Image FilmCity of Indian Wells BNP Paribas OpenCity of Indian Wells BNP Paribas Open