Encanterra Country Club
Runtime: 2.5 MinutesHow do you create a compelling Point7West video without shooting a frame of footage? The possibilities are endless. For Encanterra Country Club, Arizona's premier active adult community, Point7West had the opportunity again to work with Shea Homes and Trilogy to showcase their impressive amenities. La Casa, an expansive new clubhouse located at the heart of Encanterra is vast in its offerings. Multiple restaurants, an event space, glistening pools and spa facilities only begin to describe the luxury within. From a story perspective, Point7West had a lot of content to work with and with a bevy of still photography and maps, Encanterra's fun, upbeat lifestyle was evident from the start. Working in post-production is always a unique adventure. It offers us a chance to design something from the ground up, using the client's tools and their message to create something new and engaging. Encanterra Country Club already had developed their brand message and this image film is the perfect accompaniment to spread awareness. The finished piece was distributed on DVD at their latest member event and would become an integral part of their web branding for years to come.
Trilogy at the Vineyards, a Shea Homes Development
Bighorn Golf Club (excerpt)