Empire Beauty Schools

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The Point7West production team traveled to the East coast and spent three days in production on an on-air campaign for Empire Beauty Schools, the country's largest professional cosmetology school. Empire was looking to increase enrollment and attract new students to the school by building excitement for all the career opportunities available to Empire graduates. Point7West was selected to make the commercials by Media Options in part because of our well-received work on other recruiting and promotional pieces, including corporate recruitment videos for the SEC and NIAID. In addition, as a full-service production company, we could handle all the production and post. The new on-air promotional campaign targets young people looking for fun, exciting new career options. Point7West shot real people working in salons to show how careers can be made and futures really can be changed for the better.

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