Commercials, Image Films, Web Videos, Video Production |

UC Irvine School of Medicine Honors Philanthropists and Raises Vital Contributions with a Point7West Fundraising Video

June 19, 2013, 10:44 am

La Quinta, CA, June 19, 2013 -The University of California at Irvine premiered it Point7West produced fundraising tribute video at the 2013 UC Irvine Health School of Medicine Gala, held April 6, 2013. Attended by more than 500 guests, the philanthropic event raised $1.26 million towards education programs and medical research at the respected and innovative school.

Honoring philanthropists Bill and Nancy Thompson witht the Dean's Leadership Award and a tribute video, the fundraising video also serves as a marketing video which provides a compelling testimony of how financial contributions and support are put to use. "The synergy between our university and and a generous compassionate Orange County community is transforming tye future of health care," said School of Medicine Dean Ralph V. Clayman, MD.

Raising the levels of awareness for charitable needs through video profiles is an effective tool for engaging philanthropic interests. Coupled with strategic use of social media sites, such as YouTube, charities can experience a fundraising increase of 40%, according to recent studies.

Ranked as one of the top 50 U.S. medical schools for research by U.S. News & World Report, University of California, Irvine's School of Medicine is dedicated to advancing medical knowledge and clinical practice through scholarly research, physician education and high-quality care. The medical school nurtures the development of medical students, resident physicians and scholars in the clinical and basic sciences and supports the dissemination of research advances for the benefit of society.

ABOUT POINT7WEST
Point7West is a results-driven video marketing company that has specialized in providing strategic video solutions for over 250 companies nationally and abroad, for more than a decade. Point7West produces award-winning, creative videos for business and other organizations in a wide range of industries.
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Toscana Country Club Launches Innovative Point7West Produced Real Estate Video for Increasing Luxury Home Sales

May 28, 2013, 1:46 pm

La Quinta, CA May 16, 2013 - As luxury home sales continue to lead the rebounding U.S. housing market with an impressive 34% increase in Q1 2013 from Q1 2012, Toscana Country Club takes a strategic marketing approach with a Point7West produced real estate video that enables prospective buyers to experience the private country club’s lifestyle from the comfort and convenience of any location in the nation and around the world. Showcasing the property and providing a video profile of the social activities and lifestyle enjoyed by its members, Toscana Country Club is able to reach buyers thousands of miles away from the more traditional appointment-only tours.

At just under three minutes, the marketing real estate video reveals the prominence of the grounds and Tuscan inspired architecture, and effectively gives an insider’s peek at the club’s amenities through engaging testimonials of current home owners and members. Featuring 36-holes of Jack Nicklaus signature golf, a 13,500 square foot trattoria with a covered terrace, wine cellar and lounge, a full-service spa, and a sports club, the sprawling property is located in Indian Wells, California, widely considered to be one of the most desirable zip codes in the nation. "Used online and in presentations, the video is a dynamic sales asset designed to give viewers a vivid virtual experience of the lifestyle that comes along with the address," says Marcie Graham, Director of Sales and Marketing for Point7West.

ABOUT POINT7WEST
Point7West is a results-driven video marketing company that has specialized in providing strategic video solutions for over 250 companies nationally and abroad, for more than a decade. Point7West produces award-winning, creative videos for business and other organizations in a wide range of industries.

Point7West Selected A Winner In The 34th Annual Telly Awards

April 18, 2013, 10:21 am

La Quinta, CA – April 17, 2013 – The Telly Awards has named Point7West as a Bronze winner in the 34th Annual Telly Awards for their piece titled Colorado State University: Monday. With nearly 11,000 entries from all 50 states and numerous countries, this is truly an honor.

A 60-second high-energy video that delivers the message from a young, adventurous and ambitious perspective. The video showcases the collegiate experience, emphasizes the University’s technological and educational assets, and appeals to the opportunity to build your own future. The university enrollment recruitment video for Colorado State University at Fort Collins is designed to appeal to both the impulse of an active young adult and the sensibilities of their parents.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

For its 34th season, The Telly Awards once again joined forces with YouTube to give the public the power to view and rate videos submitted as part of the People’s Telly Awards. In addition to recognition from the Silver Telly Council, the judging panel that selects the Telly Awards winners, the Internet community helps decide the People’s Telly Awards winners.

A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. Less than 10% of entries are chosen as Winners of the Silver Telly, our highest honor. Approximately 25% of entries are chosen as Winners of the Bronze Telly.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “Point7West’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

“Traditional recruitment videos don’t speak to the demographic they’re targeting. We wanted to reach a young, high-energy demographic with a video that played to those strengths,” says Brad Shattuck, President of Strategic Media, advertising agency for Colorado State University at Fort Collins. “Point7West has extraordinary and talented people who are able to not only push the envelope, but also are nimble in their ability to work with a broad scope of projects, always bringing new ideas to the table,” Shattuck furthered.

To find out more about the Telly Awards visit our website at www.tellyawards.com.

ABOUT POINT7WEST
Point7West is a results-driven video marketing company that has specialized in providing strategic video solutions for over 250 companies nationally and abroad, for more than a decade. Point7West produces award-winning, creative videos for business and other organizations in a wide range of industries.

Higher Education Becomes More Accessible To Women Through Non-Profit Organization, The GirlFriend Factor.

March 27, 2013, 10:02 am

LA QUINTA, CA, March 25, 2013 – Equipped with a newly Point7West produced fundraising video, non-profit charitable organization, The GirlFriend Factor, raises funds and awareness to aid women in pursuit of a higher education. Awarding educational grants towards college tuition and expenses, along with an established network of successful professional women to provide guidance and support, The GirlFriend Factor has proven to be a valuable resource for women helping women. Getting the message out about the economic and self-sufficiency gains attaining a higher education fosters has become a top priority for the organization.

Premiering its fundraising video at a special event this month, The GirlFriend Factor video profiles recipients and donors alike through their testimonials about how the organization has impacted their lives. With the United States being the 5th most charitable nation in the world, effectively stating the purpose of any donor solicitation is crucial in the ask. “The name of our great organization, The GirlFriend Factor, always draws a smile, but also begs discussion and explanation,” says Joan Busick, Founder and CEO of The Girlfriend Factor, and accomplished author and business owner. Busick continues, “We felt having a fundraising video describe what we do and who benefits from our efforts would be the ideal way to share our message at our events and on our website, and inspire involvement.”

Founded on a strong belief that education is the key to economic advancement, The GirlFriend Factor is a not-for-profit 501(c)(3) organization that aims to ensure higher education and occupational training are financially accessible to adult women. Its mission is to celebrate and explore the powerful influence women have on each other’s lives through building friendships, sharing experiences and providing financial support in the form of education grants to motivated women. “I have enjoyed working with Point7West for video production for many years now; they are great at pulling the story out and putting it all together masterfully, on time and on budget. It’s always a home run,” enthuses Kate Spates, active board member on the Advisory Council of The GirlFriend Factor.

ABOUT POINT7WEST
Point7West is a results-driven video marketing company that has specialized in providing strategic video solutions for over 250 companies nationally and abroad, for more than a decade. Point7West produces award-winning, creative videos for business and other organizations in a wide range of industries.

Point7West Honored for Creative Marketing Videos

March 22, 2013, 11:23 am

LA QUINTA, CA, March 11, 2013 – In an evening filled with celebration and recognition, full-service marketing video company Point7West was awarded seven ADDYs at the 2013 Desert Cities Ad Federation ADDY Awards. Consisting of five gold, and one silver and bronze award each, Point7West also received special honors with Best in Electronic Media for its marketing video produced for the world-renowned Ojai Valley Inn & Spa.

Point7West garnered Gold ADDY accolades for promotional and marketing videos produced for The Greater Palm Springs Convention and Visitors Bureau, Ojai Valley Inn & Spa, American Cab, McCallum Theatre, and Anthony Vineyards; a Silver ADDY for West Liberty University; and a Bronze ADDY for Wawanesa Insurance. The prestigious awards were won in categories such as Audio Visual Sales Presentation, Digital Advertising, Television Campaign, Regional National TV, and Advertising for the Arts & Sciences.

“Being granted these awards and Best of Electronic Media is a validation that we’ve created effective videos which can be used across many media platforms, and that extend the branding and sales reach of our clients. The ADDYs symbolize peer appreciation for the art and marketing strategy, making it a tremendous honor,” said Steve Tharp, Art Director at Point7West. With a diverse range of clients, Point7West’s award winning videos spanned from educational and recruitment videos to animated marketing campaigns.

The ADDY Awards are a three-tier national competition for advertising excellence. Entries reflect creative that aired or was published between January 1 and December 31st, 2012, and are judged by a distinguished panel of advertising creative executives. The annual event is presented by the American Advertising Federation (AAF) Palm Springs ⋅ Desert Cities, a non-profit organization of professionals dedicated to enhancing the advertising profession through fellowship, education, community service and public awareness.

ABOUT POINT7WEST
Point7West is a marketing video production company that has specialized in providing strategic video solutions for over 250 companies nationally and abroad, for more than a decade. Point7West produces award-winning, creative videos for business and other organizations in a wide range of industries.

Ojai Valley Inn & Spa Launches Point7West Produced Marketing Video For Historic Golf Course

March 14, 2013, 9:36 am

LA QUINTA, CA, March 13, 2013 – Historic and world-renowned Ojai Valley Inn & Spa has strategically launched a Point7West produced marketing video for the prestigious resort’s championship golf course. The 30-second broadcast commercial will be seen on multiple marketing platforms, including regional television across the nation, in presentations, on the web and in social media marketing. Capable of standing alone in promotion of the Ojai Valley Inn & Spa’s golfing experience, the video also compliments a Point7West developed video marketing campaign for the property.

Each video has been produced as strong independent assets for marketing specific elements of Ojai Valley Inn & Spa’s luxurious charm and amenities. The Ojai Golf video joins this strong video marketing campaign comprised of a three-minute video profile showcasing the resort’s amenities ranging from sweeping scenes of its grounds to the property’s exquisite architecture and unrelenting opulence; a two-minute promotional video revealing Casa Elar, Ojai Valley Inn & Spa’s extravagant vacation residence; and a two and a half-minute video for business group opportunities. Combined, the marketing videos illustrate the elegance and prominence of the property with a complete visual experience of the ultimate destination.

Ojai Valley Inn & Spa is a 5-Diamond historic resort, famously known for its luxurious lifestyle offerings. Established in 1923, the resort is nestled 75 miles northwest of Los Angeles, California, and has served some of the world’s biggest celebrities since the golden age of cinema. The 90-year old championship golf course was one of the first great golf courses in Southern California and has entertained golf enthusiasts from Bing Crosby and Bob Hope, to Will Smith and Kevin Costner. The Ojai Valley Inn & Spa Golf Course has hosted seven Senior PGA Tour events featuring legends such as Arnold Palmer, Lee Trevino, Gary Player, Tom Weiskopf, Chi Chi Rodriguez, and Ben Crenshaw, among others.

ABOUT POINT7WEST
Point7West is a marketing video production company that has specialized in providing strategic video solutions for over 250 companies nationally and abroad, for more than a decade. Point7West produces award-winning, creative videos for business and other organizations in a wide range of industries.

Point7West Generates Renewable Marketing Power for Solar Energy Company

March 6, 2013, 4:24 pm

LA QUINTA, CA, March 5, 2013 – The nation’s first accredited solar energy renewal company, Renova Solar, has launched a Point7West produced strategic video marketing campaign, engaging audiences ranging from the U.S. Congress to high school students. Comprised of five 60-second informational video vignettes, the campaign simplifies complex messaging about the process of renewable energy through dynamic full-motion graphics. The animated marketing videos have been implemented in a multi-platform strategy from broadcast commercials, to digital presentations, and on the web, including social media marketing.

“Utilizing full-motion graphics allows for visuals to concisely convey vital information in a limited amount of time. Viewers are engaged with easy to understand graphics, making the marketing message comprehensibly stronger,” affirms Brian Grantham, CEO of Point7West. The animated videos enable Renova Solar to address audiences with different needs, from legislative presentations to homeowners seeking energy self-sufficiency options.

As a branding tool, the videos help assert the company as a recognized leader in the industry, establishing their expertise in the field. “This video marketing campaign has extended our reach to behind the walls of hundreds of well-guarded gated community homeowners,” says Vincent Battaglia, CEO and President of Renova Solar. Battaglia further credits the campaign as an efficient marketing mechanism, “What used to take me over an hour to describe how electrons can be created, guided, converted, and used by everyone, is now articulated demonstrably in mere minutes.”

Established in 2006, Renova Solar is a Southern California based full-service solar panel installation company, and is the first in its industry to have been accredited by the North American Board of Certified Energy Practitioners. The company recently partnered with Wells Fargo Bank, facilitating easier access to home improvement financing for solar panel installation. In addition, the company offers an educational component through its Renova Energy Academy, a hands-on workforce training program for specialized areas of renewable energy.

Point7West Video to Premier During the BNP Paribas Open

February 28, 2013, 1:56 pm

LA QUINTA, CA, February 28, 2013 – The City of Indian Wells, California, will strategically premier its 30-second Point7West produced marketing videos during the world’s 5th largest tennis tournament, the BNP Paribas Open. Broadcast nationally on ESPN and the Tennis Channel, the videos will also be seen on high-definition and jumbo-tron screens throughout the venue, as well as viewed on the web and in social media marketing. This is the fifth year Point7West has produced promotional videos for the City of Indian Wells that are specifically launched during the BNP Paribas Open, one of the most highly watched sporting events world-wide.

Held at the 16,100-seat Indian Wells Tennis Garden, the BNP Paribas Open is the largest combined ATP World Tour and WTA in the world, next to the four Grand Slams. The prestigious tournament features the top men and women professional players competing in 96 singles draw and 32 doubles draw. This year’s tournament expects to draw an anticipated 370,000 fans in attendance. “Producing marketing videos to be aired throughout the BNP Paribas Open broadcast and venue means they will seen by millions of viewers. This event puts Southern California, and Indian Wells, in the spotlight on a world stage,” notes Brian Grantham, CEO of Point7West.

Point7West has worked closely with the city since 2005, incorporating video into its marketing strategies ranging from broadcast to video production for web; and inclusive of promotional videos showcasing Indian Wells as a top travel destination, advertising special events, to messaging geared at the city’s residents. The City of Indian Wells is one of the premier residential resorts and vacation destinations in the United States, revered for its luxurious resort lifestyle with world-class shopping, dinning, and art-infused culture.

Point7West Sets New Standards for College Recruitment

February 20, 2013, 6:16 pm

LA QUINTA, CA, February 20, 2013 – Directed at a young-adult market and their parents, Point7West has produced a 60-second bold, fun and unique national recruiting video for Colorado State University at Fort Collins. Breaking from the traditional norm, the video sets a new standard for engaging a more technologically savvy and social-media connected demographic. In addition to the 60-second video, a complimenting 30-second video has been produced to air on broadcast television. The strategic videos will be used in new media and non-traditional platforms such as in social media marketing, and will be featured on Jumbotrons during popular sporting events.

“Traditional recruitment videos don’t speak to the demographic they’re targeting. We wanted to reach a young, high-energy demographic with a video that played to those strengths,” says Brad Shattuck, President of Strategic Media, advertising agency for Colorado State University at Fort Collins. “Point7West has extraordinary and talented people who are able to not only push the envelope, but also are nimble in their ability to work with a broad scope of projects, always bringing new ideas to the table,” Shattuck furthered.

Colorado State University at Fort Collins is top tier land-grant institution and Carnegie Research University located on the Front Range of the Rocky Mountains. In 2011 - 2012 the university awarded more than 13,000 degrees, ranging from bachelors, masters and doctoral, from its 8 colleges housed on campus. Along with professional programs offered in veterinary medicine, occupational therapy, journalism, agriculture and construction management, the university is home to award-winning research in infectious disease, atmospheric science, clean energy technologies, environmental science and biomedical technology that attracted more than $300 million in research funding annually.

With a record-setting 21.6 million students anticipated to attend American colleges and universities during the 2012 - 2013 school year, standing out as the best higher-education opportunity is imperative for enrollment. Fresh and bold messaging paired with creative and exciting visuals along with strategic video placement is a crucial recruitment tool. As a video agency, Point7West has expertly developed results-yielding video solutions for educational institutions across the nation, including West Liberty University, Lynchburg College, and UC Irvine Medical Center.

ABOUT POINT7WEST
For more than a decade, Point7West has specialized in providing strategic video solutions for over 250 companies nationally and abroad, producing award-winning, creative videos for businesses and other organizations in a wide range of industries. Point7West video production services can help strategically launch new products, refresh a brand, increase sales, raise money, recruit employees, and raise awareness.

Point7West Creates a Vital Video Campaign for Wheeling Hospital

January 10, 2013, 2:02 pm

Point7West has produced it’s fifth broadcast video campaign for the nationally renowned Wheeling Hospital. The broadcast video campaign showcases the historic 163-year old hospital’s newly expanded Tower 5 facilities, including its world-distinguished staff, surgical, cardiac care and cancer care centers.

Comprised of five television commercials, the campaign utilizes gorgeous 4K footage captured with the revolutionary RED Scarlet camera, and is wrapped in engaging voiceover and motion graphics. The objective: connect with the viewer in a personal, positive, powerful way. Four 30-second spots, anchored by one 60-second spot will air across several states with the messaging reaching a potential 26-million people.

Diversely experienced in creating effective video solutions and compelling results-driven messaging and branding for health and medical care industries, Point7West has produced well-received videos for innovative leaders in the field such as Children’s Hospital Los Angeles, UC Irvine Medical Center and the National Institute of Health. To learn more about how Point7West can help you strategically affirm your brand’s image as the best, contact us here. Connect with us on Facebook, Twitter, and our Blog.