KPSP Local 2 Image Film

Runtime: 3 minutes 33 seconds

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"Join the Conversation."

With new forms of media filling the horizon, KPSP Local 2 is inviting the community to take part in the news like never before. Whereas television news used to be a passive media, KPSP Local 2 is looking to bridge the gap by connecting to viewers in every aspect of their lives. With the advent of this new campaign, KPSP Local 2 wanted an image film to brand their organization and their commitment to their home, the Coachella Valley. They wanted something that would be perfect to open meetings, sell advertisers and broadcast their locally owned, locally managed station throughout the Palm Springs market.

Point7West understands the importance of community involvement and what a compelling image film can do for businesses large and small. For KPSP Local 2, our video production team shot footage over multiple days and in many locations to capture the wide reach of this news organization. Creating a localized, branded message was important to KPSP and Point7West was able to achieve their goal. Additionally, KPSP Local 2 had Point7West create a five-spot commercial campaign with business owners and organization leaders from within the community.

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