McCallum Theatre

Runtime: 4 minutes 15 seconds

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The goal of this image film was to unite the many facets of the McCallum Theatre – performances, education and outreach, into one cohesive brand. By combining these areas, the theater would then have a much more effective sales tool. The finished video can now be presented in many more arenas than ever before. After completion, Point7West cut down the existing video into a 30 second commercial spot, to be aired throughout the Coachella Valley, raising awareness and celebrating its excellence.

The arts are something everyone should experience. From young to old, it changes peoples' lives for the better. That's the message of the famed McCallum Theatre, and there is no better way to capture the diversity of entertainment than with a video from Point7West. With previous videos focusing on the arts (see The Clay Center) and many image films for non-profits (see Shelter from the Storm) Point7West is adept at crafting visually exciting and story-driven work.

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