Point7West Renews Support for McCallum Theatre’s Open Call Talent Project

April 23, 2012, 10:24 am

LA QUINTA, CA, April 16, 2012 – Point7West, a full-service video production company that creates award-winning image films, corporate marketing videos, and television commercials for clients nationwide and in Canada, has produced a series of videos to be a part of the McCallum Theatre’s 2012 Open Call Talent Project.  “We received such extraordinary feedback from the vignettes that were created for the 2011 project,” said Steven Richardson, president and founder of Point7West, “we didn’t think twice about participating again this year.”

The video vignettes produced by Point7West offer a glimpse of the performers’ personalities and give audience members an opportunity to get to know the performers through creative, light-hearted videos that were designed to punctuate each performance and enhance the production value of this beloved valley-wide event.  “Offering our expertise to enrich the already high-caliber presentation of the Open Call Talent ProjectOpen Call Talent Project is Point7West's way of showing our support for The McCallum Theatre’s ongoing commitment to the arts,” noted Richardson. 

This is the second consecutive year Point7West was tapped to create video vignettes that will introduce each of the twenty-two performances at McCallum Theatre’s 2012 Open Call Talent Project, which will be held Thursday, April 26th, Friday, April 27th and Saturday, April 28th. The competition showcases Coachella Valley residents of all ages who will perform a variety of talents including vocal, instrumental, dance, and novelty-style routines. 

Point7West has provided video production services for 11 years, delivering high-caliber image films, marketing vignettes and television commercials to more than 250 companies throughout the U.S. and Canada.

In March 2012, Point7West received nine Addy Awards for their work, including top honors for Overall Best of Electronic and Best of Show for the image film they produced for Prime Time International. 

ABOUT POINT7WEST

Point7West produces award-winning creative video solutions for businesses and other organizations. Based in La Quinta, Calif., Point7West works with clients all over the country in a wide range of industries. A Point7West corporate image film or commercial can help a company launch new products, refresh a brand, increase sales, raise money, recruit employees, or simply raise awareness in a fresher, more effective way.

Imagine your company’s message and story captured in a sleek, visually stunning short film that captivates any target audience. Art-directed footage and state-of-the-art motion graphics ensure that our videos work in any campaign -- national, regional or local, and look great on the web. A Point7West video or commercial can breathe new life into your company’s story — and its future. Point7West offers a high-quality, professional product that highlights corporate America’s true stars: the real people who run real businesses.

To find out more please visit www.point7west.com.
Like us at www.facebook.com/point7west.inc.

Point7West unveils new fundraising video for Lynchburg College, VA

October 7, 2011, 10:37 am

PALM DESERT, Calif. (September 7, 2011) — Point7West, a full-service video production company that creates award-winning corporate videos and commercials for clients across the country, has completed a new fundraising video for Lynchburg College in Virginia.

With enrollment growing, Lynchburg approached Point7West earlier this year to help them raise money to construct a new state-of-the-art Student Center. The Student Center would be a much-needed social hub for the school and house the new bookstore, fitness center, meeting rooms, and dining options.

The project was a perfect fit for the Point7West creative team, since they have produced successful videos for a variety of education clients, including colleges and private high schools. In addition, Point7West’s founder and CEO Steven Richardson is a Lynchburg alum.

To make the plans a reality, the College has to raise over 12 million dollars. They wanted to find a way to tell the story of the Student Center to potential donors and alumni, and highlight the positive impact it would have on students. A video solution was the answer. Because the Center was still in the initial planning stages, the challenge was to creating an exciting visual representation of a building that had yet to break ground.

The team solved this using dynamic motion graphics and animations to help viewers see the new Student Center take shape on campus. On-camera interviews with the head of the school and some real Lynchburg students highlight the importance of the project to the people who will be using the Center every day.

The results so far have been positive. Just one week after presenting the video to alumni and its donor base, the college received a $50,000 grant towards its goal. Lynchburg president Kenneth R. Garren, Ph.D, adds, “Lynchburg College was very pleased to work with Point7West on our Student Center video.   Point7West is a well-organized and creative business, and it was a pleasure to work with their team.  Besides demonstrating good design and planning, Point7West delivered on its promise to produce an outstanding two-minute video that captures the hearts and minds of our viewers as it educates them about this important project.  The video exudes energy and warmth with a positive call to action.  I would highly recommend this firm to others.”

For Steven Richardson, the founder and CEO of Point7West, this was a project that also had personal meaning. “For me, I knew it was time to give back to the school. It was the education I received there that helped create the person I am today.”

Lynchburg College’s new Point7West video can be seen here.

ABOUT POINT7WEST

Point7West produces award-winning creative video solutions for businesses and other organizations. Based in La Quinta, Calif., Point7West works with clients all over the country in a wide range of industries. A Point7West corporate video or commercial can help a company launch new products, refresh a brand, increase sales, raise money, recruit employees, or simply raise awareness in a fresher, more effective way.

Imagine your company’s message and story captured in a sleek, visually stunning short film that captivates any target audience. Art-directed footage and state-of-the-art motion graphics ensure that our videos work in any campaign -- national, regional or local, and look great on the web. A Point7West video or commercial can breathe new life into your company’s story — and its future.

Point7West offers a high-quality, professional product that highlights corporate America’s true stars: the real people who run real businesses.

To find out more please visit www.point7west.com.
Like us at www.facebook.com/point7west.inc.

Point7West Wins Top Prizes for Second Consecutive year at 2011 Desert Ad Federation ADDY Awards

March 25, 2011, 3:58 pm

LA QUINTA, Calif.  (March 11, 2011) – Point7West, a full-service video production company that creates award-winning and creative corporate videos and television commercials for clients across the country, was awarded with the Best of Show and Best of Electronic awards for their 2010 Wheeling Hospital commercial campaign at the 2011 ADDY® Awards event. Point7West had previously been the recipient of Best of Show and Best of Electronic for their McCallum Theatre Image Film at the 2010 ADDY® Awards event. 

"The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, and creative by all kinds and sizes of entities – from individual designers to the largest agencies,” says Tim OʼBayley, Desert AdFed President.
For their fourth commercial branding campaign for Wheeling Hospital, Point7West employed a different method of story telling to engage the viewer. With on-camera interviews of Wheeling Hospital’s dynamic staff, this five spot commercial campaign was designed to make this hospital stand out from the competition. Point7West created a national brand for Wheeling Hospital that conveyed a sense of stability, competence and excellence.
Point7West produces video solutions for clients across a wide range of industries, from coast to coast. From launching new products, to increasing sales, and fundraising, clients can use their image films to redefine and promote their brands. Whether a company has 15 or 500 employees, Point7West creates a personalized image film that artistically captures client stories, captivating any target audience. Art-directed footage and motion graphics make every video ideal for national, regional or local campaigns. Point7West provides a high-quality professional product that highlights corporate America’s true stars: real people who run real businesses.

“We are both shocked and delighted to receive the Ad Federation of the Desert’s top honors for the second year in a row. The Wheeling Hospital commercial campaign produced by Point7West provides their hospital with an innovative advertising solution and we are pleased to receive the recognition of our peers,” said Steven Richardson, president and founder of Point7West. “In today’s increasingly tech-savvy society, video is a very powerful marketing medium. At Point7West we help our clients remain competitive by creating effective, visual brand messages that appeal to their target audiences.”
Point7West also received gold ADDY® Awards for four other electronic category submissions: Integrated Wealth Management Image Film, KPSP Local 2 Image Film, Fairmont State University commercial spot and Wheeling Hospital commercial campaign.

About Point7West

Point7West is an award-winning corporate video production company that creates unique and highly effective corporate videos (image films) and television commercials for clients. Based in La Quinta, Calif., Point7West produces video solutions—for Web and broadcast—in a wide range of industries, all over the country. The “image film” is Point7West’s signature 1-5 minute corporate video. Clients use image films to redefine their brand, launch products, raise awareness, fundraise, increase sales and more. Point7West offers clients a fresh way to promote their companies and communicate to larger audiences, for a wide range of specific goals. A Point7West corporate video or commercial can breathe new life into a business, story, message, product or service—and a company’s future. To find out more, visit www.point7west.com or follow at www.facebook.com/point7west.inc.

Point7west unlocks potential of Key Mobile with new image film

October 1, 2009, 2:31 pm

LA QUINTA, CALIF. --- Point7West has wrapped production of a new image film created for client Key Mobile, professional locksmith and security solution provider to the Coachella Valley's homes and businesses.

In an area full of options, Key Mobile chose the experienced video production team of Point7West to create an image film designed to make them stand out from their competition. So much more than just a locksmith, Key Mobile wanted the film to tell customers the entire Key Mobile story as a full-service security specialist.

Point7West is an award-winning corporate video production company that creates creative and highly effective corporate videos (image films) and television commercials. Based in La Quinta, California, Point7West produces video solutions for clients in a wide range of industries, all over the country. The image film is Point7West's signature 3-5 minute corporate video. Clients use image films to redefine their brand, launch products, raise awareness, fundraise, increase sales, and more.

Key Mobile is a high-tech company in a fairly low-tech field, so they wanted to differentiate themselves using this technological edge and establish their brand as the local market leader in home security. They knew a video was the cutting-edge sales tool they needed to bring this message home to potential customers. Point7West was the perfect partner for this video because of their track record of creating films for local companies that give them national polish.

The new image film Point7West created is one-and-a-half minutes long, which is the perfect length for Key Mobile's purposes, and will work on the web and on TV.

Point7West offers clients a fresh way to promote their companies and communicate to larger audiences, for a wide range of specific goals. A Point7West corporate video or commercial can breathe new life into your business, your story, your message, your products & services -- and your company's future.

To find out more, please go to www.point7west.com.

CONTACT:
www.point7west.com
T 760.262.6580¨F 760.262.6585
Sales@point7west.com
51-025 Avenida Mendoza, Suite 102, La Quinta, CA 92253