With the extensive reach and awesome power of the web, Internet marketers see how much their online efforts impact an audience that was untapped before now.
There are huge benefits to having a company help strategize and complete web video production for a business. One of them is to extend the SEO ranking of websites. When good video SEO is implemented utilizing keywords, transcript posting, and video sitemaps, your search engine results can increase by about 53 times what it was before.
Google and other search engines are the reason for this. These search engine companies attempt to make search results more 'universal'. One of the methods they use is to include various types of media into results. They place an emphasis on videos. Many companies have jumped onboard and posted videos for business, but not all have done it successfully yet. Many of them have added videos, but not video sitemaps.
Having web video production and video strategizing for a marketing video is a proven method that boosts website conversions. Web videos do more than just deliver crucial information to potential buyers about goods and services, they also increase conversion rates by making customer 'wants' seem more like 'needs'. Companies use visually stimulating videos to boost the probability of site visitors to answer their 'call to action'.
A recent study revealed that nearly 52% of consumers polled stated that watching videos about products gave them more confidence in their purchases. Another study performed by 'Retail Touchpoints' showed consumers who viewed videos before purchasing were more likely to buy by a margin of 174%. Web videos are certainly an invaluable asset to any company and need to be included in their marketing strategies.
Yet another great benefit of using web videos is how they cause your web traffic to visit for longer periods of time. They do more than just boost website conversions; they also boost the average amount of time that each consumer spends on the site. The increase in time spent on sites is around 9%. The more time you can get a visitor to stay on your site, the more likely they will answer the 'call to action' and make a purchase.
Comscore finds that retail visitors who average staying on the site about 2% longer actually have about a 64% more likelihood of buying. Want to add videos for business to your existing web content? We provide strategic video experience and web video production to increase visitor time and conversions for your site.
Digital marketing and video promotion go hand in hand these days. It’s no wonder why video is a big deal for online marketing. Over the last few years, more companies have maximized conversions and sales through a well planned marketing campaign that includes videos.
Here’s why:
Marketing Promotions That Use Video Advertising
Video marketing is one of the best tools that any company can use because video allows them to offer something that catches a viewer’s attention. It entertains as it informs. Because people tend to buy things that make them feel they will receive the outcome they desire, video is a good sales tool. One way that a company can use video advertising is to show the product in action. Creating a commercial can give the potential buyer information helps them decide if it is the right choice for them.
Video Marketing Reviews
Creating how-to videos attract new customers and conversions. Marketers can show how to use the product in ways that helps solve problems. This type of video is similar to a video where you show the product in action, but in a review, a reviewer will talk about how different it is from similar products, the features, and can also use it to test it in different situations.
Video Testimonials
Video testimonials show how many people love the product or service. These often describe where the customer was before they used the product or service, how the product or service helped them, and how they are now after using the product or service. Using a company for marketing video production would show consumers that the product or service has social proof, which means that other people have used it and can say it helped them get results. Studies also show that people are more likely to buy something when it has received a good review.
Answering Questions with Video
Another form of marketing videos is a question and answer video about the product. A business owner can have a way to address the most common questions their audience might have about the product or service. In addition to the most common questions, marketers can create questions that would also describe the benefits that potential buyers may not even think to ask, but would benefit from knowing about the product or service.
Video marketing increases sales and brings in a following of clients that make any site perform better with their marketing campaigns. Anyone that has a business that sells product or services would benefit from the power of using an experienced strategic video and marketing video production services.
Okay… so you’ve read all the statistics. You know that video marketing is a game changer in increasing brand awareness, defining your image, and reaching your target market. And, you’ve seen your competitors lassoing their market share with video. There’s no denying it, comScore, a leading internet technology company that measures what people do as they surf the web, reports that 39 BILLION Americans watched online content videos in just one month last September. Videos for business are being watched on smart phones, tablets and laptops; and, are always just a click away from your consumers. But, what makes a video effective is content; that’s what compels viewers to not only watch and share, but to take profitable action in buying what you’re selling.
With content being king, how do you choose the right video for your brand? A great marketing video strategist is like an architect. They’ll take the time to learn about your brand and needs, and use that information to construct a style with purpose and functionality that tells your story. It should be full of personality that reflects your unique voice and tone. Asking a few simple questions begins the process of finding your story.
What are the attributes that make your brand different from any other?
What is the founding philosophy of your brand?
What three words would you use to describe your brand?
Where and how do you want to use your video?
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One of the most crucial points in choosing a marketing video is understanding who your audience is. Your video isn’t just selling a product or a service; it’s establishing a connection with the viewer. Taking into consideration what’s relevant to your audience is just as insightful as considering how they perceive you.
What’s important to the people who are your potential consumers?
What engages and excites your viewers?
What expressions and terminology is relatable to your audience?
What sensibilities and emotions are strongest with your target market?
The answers to these questions are how you’ll determine what kind of video is right for your brand. From small business to corporate videos, promotional to fundraising or real estate videos, it’s all about the messaging and strategy used to present who your brand is and how it aligns with the consumer’s needs and desires. Point7West founder, Steven Richardson, says, “Giving clients the opportunity to express passion for their brand and show their charisma is the dynamic that engages the audience, and, ultimately defines the right type of video for their needs.”
For more information on how Point7West can help you establish a strategic video solution, contact us here. Connect with us on Facebook, Twitter, and our Blog.
Point7West celebrates 12 years of history today, March 7, 2013.
Through these 12 years of capturing “stories” we continue to stand by our mission to create videos that exceed your expectations, meet your goals, and help you stand out. We have grown as a company and continue to make every effort to bring excellence to each and every project. Our clients are our best advocates and we appreciate each and every one of them. We are storytellers, artists, designers, creators, team members and a results-driven video marketing company. We look forward to more years of bringing your story to life.
Creativity thrives on inspiration and the ability to envision what has not yet been illustrated. It requires patience as well as an adeptness at pouncing on a good idea with a fortitude of follow-through. Creativity can be quirky, poignant, and just as insightful as it is inciting. It demands freedom to venture into the wilds, with limitless potential. And then, Creativity meets Business; a demanding, structured and methodical world of considerations and calculations.
As a full-service video solutions and strategies company, Point7West cements the balance in a creative business with the guidance and direction of it’s CEO, Brian Grantham, a successful entrepreneur and established executive leader. The Business side of Creative is often an unsung hero that works diligently behind the scenes to ensure budgets, timelines and schedules, resources, dotted i’s and crossed t’s are met and functioning to provide the foundation for creativity to flourish. Grantham’s objectives are multifaceted in maintaining Point7West’s standards and quality along with exceeding clients' expectations with results yielding video strategies. The goals are to provide the most effective video solutions with priority to respecting the client’s investment and budget.
In the day to day operations, while designers, art directors, writers, and production teams are developing creative concepts and constructing strategic messaging and branding, the imperative responsibilities of the business side is also creatively working to provide structure and organization. Grantham says, “After all the details, paperwork, meetings, and necessities have been squared, what makes me feel most proud is when I can step back and see the creative come to life from when once it was just an intangible idea.”
For more information on how Point7West can help you establish a strategic video solution, contact us here. Connect with us on Facebook, Twitter, and our Blog.
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